knowledgecenta

“The energy of your business is directly tied to the strength of your email list.” Amy Porterfield has been giving us this advice for years—but how do you make sure your email list is strong? By “strong,” we mean that your subscribers are engaged in your emails, reading them and taking action on your suggestions and links. A foundational method for improving the strength of your email list is to start your subscribers off on the right foot with a useful email welcome sequence. (And if you haven't started an email list yet, then what are you waiting for?!) What Is an Email Welcome Sequence? A welcome sequence introduces the subscriber to you, your brand, and what you have to offer them. It shows them why it’s worth their time to stay subscribed to you. It’s your opportunity to show off the best of your past content and teach them how you would like them to engage with you and your content. In this post, I’ll walk you through both the how and the what of setting up your welcome

Over the past 10 years, a new class of drugs has revolutionized cancer care. These medications, known as checkpoint inhibitors, unleash an individual’s own immune system on malignant cells, offering new hope to people with cancer. Before these treatments hit the mainstream, the immune/cancer connection may not have been apparent to the average person. This relationship is central to understanding cancer development. Immunosurveillance Our immune systems play a critical role in identifying and destroying aberrant cells before they become cancerous. This protective phenomenon, known as immunosurveillance, is led by dendritic cells, natural killer (NK) cells, and cytotoxic T-cells. Cancer develops in part because these cells fail to control abnormal growth. Individuals with immune deficiencies are known to be at higher risk of cancer, especially those caused by viruses. This predisposition highlights the critical anticancer role of our immune system. Immune deficiency cannot explain

So how can you make the most of your business's Twitter presence? Like any other medium or platform, growth for your business on Twitter comes from publishing consistent, high-quality content! Namely, you’ll have an advantage if you are: Tweeting consistently Tweeting about a consistent topic (or related topics) Engaging in conversations around those same topics The median Twitter user tweets once per month, while the most prolific users tweet 157 times per month, according to Pew Research. In fact, the top 10 percent of Twitter users account for 92 percent of the tweets on the platform. One hundred fifty-seven tweets per month would be about five tweets per day … doable, but a lot! The point is, even if you’re tweeting once or twice per day, you’re standing out to the Twitter algorithm. The more you tweet, the more impressions you’ll receive, and the faster you’ll grow! You’ll get more impressions the more your tweets are “retweeted.” The retweet is much more powerful than a

Lately, it seems everyone and their neighbor is a small business owner. That’s not an exaggeration. According to a study referenced in The New York Times, people in the US started 4.4 million new businesses during the pandemic. Even my TikTok ForYouPage (FYP) is flooded with self-proclaimed small business-owners eagerly listing all the reasons why you should ditch the desk and join their be-your-own-boss lifestyle. And look, as someone who is technically an entrepreneur himself, I totally get it. Between having the freedom to set your own schedule, work from wherever you want, wear whatever you want, owning your own business seems like a dream come true. At the same time, for as many #myownboss #entrepreneurs there are willing to share general advice on “how to make it,” it seems there’s a lot of mystery over exactly how internet entrepreneurs actually make their living. It also doesn’t help that when you sometimes click on their TikTok videos that claim they’ll tell you exactly