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There are lots of marketing strategies out there. So why does event marketing stand out to online entrepreneurs? What even is event marketing?? Where do I even begin??? Don’t panic—we've got you. Let’s dive into exactly what event marketing is, what it’s good for, and how to get started. First Things First: What Is Event Marketing? Event marketing uses events to raise awareness, generate leads, and convert customers. Events give your customers the perfect way to directly engage with your brand, product or service. If you’re someone who: Wants to grow your audience Wants to activate a customer population through your network Wants to serve an existing community Is keen to position yourself as a thought leader in your space Is passionate about a particular subject, cause, or product Wants to get yourself out there 🎷 Then event marketing is your jam. 🎷 What Is Event Marketing Good For? Short answer: lead generation, cross-pollination, passive income streams, partnerships

As an entrepreneur, you need to be a jack of all trades—developing business ideas, marketing, public speaking, mastering finances and cash flow, and much more. But there’s one area that often leaves business owners paralyzed with fear: Writing. How do you create content if you’re not a writer?! As we all know, these days being a “content creator” is a requirement for building your online business. Providing value through creating useful content helps to grow your audience, builds trust with your audience, establishes you as an authority in your industry, and invites people into your ecosystem. This type of content, also called content marketing, is all about creating content that will invite people to come to you because of the value you offer, instead of just pushing out a message through advertising or traditional marketing. Content marketing includes blog posts, email newsletters, social media, podcasts, YouTube videos, and other content that people actually want to consume.

If you’re looking to master a new skill and improve your employability, you’ll no doubt be weighing up the pros and cons of home learning. Although virtual learning has historically been considered a second-rate way to study, there’s been a seismic shift in how remote learning has been viewed in recent years. Virtual learning is not just more accessible, it’s also incredibly flexible and more affordable. A Direct Line Of Communication With Tutors One of the biggest drawbacks of learning in a traditional classroom or lecture hall is that students aren’t able to connect directly with their tutors. If you’re pursuing education in a conventional setting, tutors will be time-poor and unable to commit to any follow-up questions. The infrastructure of online learning has redefined how students can communicate with their tutors. If you’re pursuing one-on-one virtual learning, you have the benefit of immediate feedback that is completely tailored to you. Live chat functionality and email cor