CREATING AN AUTOMATED EMAIL WELCOME SEQUENCE IN CONVERTKIT
“The energy of your business is directly tied to the strength of your email list.” Amy Porterfield has been giving us this advice for years—but how do you make sure your email list is strong? By “strong,” we mean that your subscribers are engaged in your emails, reading them and taking action on your suggestions and links. A foundational method for improving the strength of your email list is to start your subscribers off on the right foot with a useful email welcome sequence. (And if you haven't started an email list yet, then what are you waiting for?!) What Is an Email Welcome Sequence? A welcome sequence introduces the subscriber to you, your brand, and what you have to offer them. It shows them why it’s worth their time to stay subscribed to you. It’s your opportunity to show off the best of your past content and teach them how you would like them to engage with you and your content. In this post, I’ll walk you through both the how and the what of setting up your welcome