Posts

EVENT MARKETING STRATEGY FOR DIGITAL ENTREPRENEURS

There are lots of marketing strategies out there. So why does event marketing stand out to online entrepreneurs? What even is event marketing?? Where do I even begin??? Don’t panic—we've got you. Let’s dive into exactly what event marketing is, what it’s good for, and how to get started. First Things First: What Is Event Marketing? Event marketing uses events to raise awareness, generate leads, and convert customers. Events give your customers the perfect way to directly engage with your brand, product or service. If you’re someone who: Wants to grow your audience Wants to activate a customer population through your network Wants to serve an existing community Is keen to position yourself as a thought leader in your space Is passionate about a particular subject, cause, or product Wants to get yourself out there 🎷 Then event marketing is your jam. 🎷 What Is Event Marketing Good For? Short answer: lead generation, cross-pollination, passive income streams, partnerships...

A BEGINNER'S GUIDE TO CONTENT CREATION

As an entrepreneur, you need to be a jack of all trades—developing business ideas, marketing, public speaking, mastering finances and cash flow, and much more. But there’s one area that often leaves business owners paralyzed with fear: Writing. How do you create content if you’re not a writer?! As we all know, these days being a “content creator” is a requirement for building your online business. Providing value through creating useful content helps to grow your audience, builds trust with your audience, establishes you as an authority in your industry, and invites people into your ecosystem. This type of content, also called content marketing, is all about creating content that will invite people to come to you because of the value you offer, instead of just pushing out a message through advertising or traditional marketing. Content marketing includes blog posts, email newsletters, social media, podcasts, YouTube videos, and other content that people actually want to consume. ...

ADVANTAGES OF VIRTUAL EDUCATION

If you’re looking to master a new skill and improve your employability, you’ll no doubt be weighing up the pros and cons of home learning. Although virtual learning has historically been considered a second-rate way to study, there’s been a seismic shift in how remote learning has been viewed in recent years. Virtual learning is not just more accessible, it’s also incredibly flexible and more affordable. A Direct Line Of Communication With Tutors One of the biggest drawbacks of learning in a traditional classroom or lecture hall is that students aren’t able to connect directly with their tutors. If you’re pursuing education in a conventional setting, tutors will be time-poor and unable to commit to any follow-up questions. The infrastructure of online learning has redefined how students can communicate with their tutors. If you’re pursuing one-on-one virtual learning, you have the benefit of immediate feedback that is completely tailored to you. Live chat functionality and email cor...

WHY YOU SHOULD CUT DOWN ON CONSUMPTION OF WHITE FLOUR PRODUCTS

Image
Many  Africans have a wrong conception of development. We  have  been brainwashed to think of  development  only  in terms of  ‘catching up with the West .’  The problem is not in catching up, but in the fact that we seem to be catching up only with the wrong things: consuming western goods, western products, western culture, western food, western  clothes , western theories while throwing away ours. Take the case of fast-food joints and the fast rate at which they are springing up everywhere.    These food joints sell processed foods loaded with artificial spices and sweeteners. Even in the semi-rural areas, trees are being cut down to make space for the  building  of fast-food joints. Houses that were once inhabited by human beings are being turned to shops for selling of soft drinks, biscuits, snacks, bread , juices,  etc . These products have one thing in common: they are products made...

NATURAL REMEDIES FOR PROSTRATE PROBLEMS

Are herbs useful in managing prostate problems? What kind of prostate problems can be handled with herbs?   Prostate problems are common among men of over 40 years. Three problems are associated with the prostate. They are Prostatitis, enlarged prostate, and prostate cancer.  Prostatitis is an Inflammation of the prostate, sometimes caused by infection. Enlarged prostate, or benign prostatic hypertrophy (BPH), affects virtually all men over 50.  BPH is the most common cause of prostate enlargement. As a man ages, BPH becomes more common. About half of all men between the ages of 51 and 60 develop it, and up to 90 per cent of men over age 80 will have it. The third type of prostate problem is Prostate cancer. Most prostate cancer grows slowly and initially stays within the prostate gland, but it can spread to local lymph nodes, bones or more distant areas. There are many herbal remedies for prostate problems. Since we are in the season of...

MAINTAINING A SOUND HEALTH WITH GINGER

Image
Zingiber officinale is one of about 1400 species in the Zingiberaceae family of herbs.  A native  of Asia, ginger grows well in the tropical countries of the world. Ginger is widely cultivated in West Africa, especially in Nigeria and Sierra Leone. Of the over 1400 species of aromatic herbs in the Zingiberaceae family, ginger is the most powerful and the most well-known. The perennial tuberous rhizome is mistakenly referred to as root. Just as one does not call yam tuber root, so also one should not call the ginger rhizome ‘root’. The rhizome is ginger. Because of differing climatic conditions, each variety of Zingiber has its own unique aroma and flavour. Ginger grown in China is often mild in  flavour  while ginger in Africa is hot and peppery. Jamaican ginger  often  has  a powerful   aroma .  The botanical name for ginger was given by a Swedish botanist named Linnaeus. It comes from the  Sanskrit  word...

WALNUT AS A NATURAL SEX ENHANCER

Image
 Are you suffering from low sexual confidence? Walnut may be a fruit for you to patronize. Some people have a constantly low libido, whereas others experience episodes of loss of libido. Common contributors to low libido include sexual familiarity/boredom, tiredness, stress, hormones, many commonly prescribed drugs, the children, illness, too much alcohol, too much food and too many other things that need to be done. Working on Oneself Some of these contributory problems can be worked on to put your love life back into a more prominent. This entails working on your self-image, keeping an eye on your alcohol intake; prevent terminal exhaustion; exercise to increase sex drive as well as eat a good balanced diet including some 'aphrodisiac foods'. One of such is meat. Meat, including Oysters, is high in the amino acid, Arginine and minerals such as Zinc and Iron that are essential for sexual performance. Bee pollen is food for sex. Bee pollen...

THE HEALING PROPERTIES OF GINGER

Image
Zingiber officinale is one of about 1400 species in the Zingiberaceae family of herbs. Native of Asia, ginger grows well in the tropical countries of the world. Ginger is widely cultivated in West Africa, especially in Nigeria and Sierra Leone. Of the over 1400 species of aromatic herbs in the Zingiberaceae family, ginger is the most powerful and the most well-known. The perennial tuberous rhizome is mistakenly referred to as root. Just as one does not call yam tuber root, so also one should not call the ginger rhizome 'root'. The rhizome is ginger. Because of differing climatic conditions, each variety of Zingiber has its own unique aroma and flavour. Ginger grown in China is often mild in flavour while ginger in Africa is hot and peppery. Jamaican ginger often has very strong aroma. The botanical name for ginger was given by a Swedish botanist named Linnaeus. It comes from the Sankrist word 'singabera', which means 'shaped like a horn'...

MEDICINAL VALUE OF PLANTAIN

Image
  Plantain,  musa   paradaisica , is  a household  plant. Both adults and children alike know it. Even though people are  familiar with  the plantain plant, and enjoy its fruit, they do not pay attention to its other uses. The plantain plant, which is rich in  Inulin , alkaloids  and  noradrenaline,  is a beauty to behold. The leaves are evergreen. The trunk is soft and contains a lot of fluid.  The green leaf of plantain is very useful for treating diabetes. Just boil the fresh leaves in water. Drink a glassful twice daily. However, pregnant women should not take this preparation, as it is capable of stimulating the uterus, thus promoting miscarriage. The whitish fluid that shows when plantain leaf  is cut  is  beneficial  for treating wounds, especially fresh  wounds . The juice stops the flow of blood very quickly.   Perhaps the most medicinal part of plantai...